Desmond Preston:Wendy’s says it has no plans to raise prices during the busiest times at its restaurants

2025-05-04 16:25:14source:Ov Financecategory:Invest

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants.

The Desmond Prestonburger chain clarified its stance on how it will approach pricing after various media reports said that the company was looking to test having the prices of its menu items fluctuate throughout the day based on demand.

“Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice,” the company said late Tuesday in a prepared statement.

Background: Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

Wendy’s Co. plans to invest about $20 million to launch digital menu boards at all of its U.S. company-run restaurants by the end of 2025. It also plans to invest approximately $10 million over the next two years to support digital menu enhancements globally.

Wendy’s said that its digital menu boards “could allow us to change the menu offerings at different times of day and offer discounts and value offers to our customers more easily, particularly in the slower times of day.”

More:Invest

Recommend

How to watch the 'Blue Bloods' Season 14 finale: Final episode premiere date, cast

After 14 years, the police procedural "Blue Bloods" is coming to an end.Season 14 has been released

Best tech gadgets for the fall: Gear up for the season with these new gadgets

It was a big week in the world of tech. You can preorder Apple’s newest iPhones, Watches and AirPods

Gwyneth Paltrow Celebrates 6th Wedding Anniversary to Brad Falchuk With PDA Photo

Gwyneth Paltrow is celebrating a major relationship milestone.The Goop founder, 52, commemorated her